Who I am

Erik Kraij - With over 20 years of experience in business development for various international brands, I help companies successfully navigate the cultural and business landscape of the Dutch market. I have supported companies in various segments of the sports market, such as sportswear, footwear, outdoor and lifestyle. Thanks to my experience and hands-on approach, I know how to effectively guide international sports brands in their introduction to the Dutch market.

My approach: hands-on

A hands-on approach means that I not only provide theoretical advice, but am also actively involved in the implementation. I work closely with your team to develop and implement a tailor-made strategy that will help your company grow rapidly in the Netherlands. My approach is practical, transparent and goal-oriented. Thanks to my international experience, I am able to bridge cultural differences and make the most of opportunities.