About the Netherlands

Small market, big potential. The United Kingdom is where your brand meets opportunity.

A strategic and accessible market for international sports brands

The Netherlands is an ideal gateway for international sports, outdoor and lifestyle brands looking to establish themselves or expand in Europe. With over 17.5 million inhabitants and a high level of spending, the Dutch market offers a combination of compactness and purchasing power.

Key advantages:

• Open and innovation-oriented economy

The Netherlands is structurally one of the most competitive economies in the world, with a strong focus on innovation, logistics and digital commerce.

Strategically located in Europe

Central location with direct access to large neighbouring countries such as Germany, Belgium and Scandinavia. Rotterdam is the largest port in Europe and Schiphol is one of the busiest airports.

Digital and brand-sensitive consumers

Dutch consumers are trend-sensitive, sporty and active online – a perfect target group for sports and lifestyle brands.

Entrepreneur-friendly climate

Multilingual talent, excellent infrastructure and a favourable tax and legal climate make it attractive for foreign companies to establish themselves here.

International sports brands consciously choose the Netherlands

Major brands such as Nike, Asics, Under Armour, Decathlon and Patagonia already have European headquarters, sales offices or shops in the Netherlands.

In short: the Dutch market is small enough to test, large enough to scale up.

NedMatch is happy to help you take the first step — and achieve further sustainable growth.